“Taking a shortcut isn't always profitable, doing the right thing may take longer but just trust the process, your reward is sure!” – Hopal Green

WHO AM I?

My name is Fernando De La Cruz a multimedia creative specializing in cinematography, photography, and storytelling across music, commercial branding, and weddings. I’ve worked with national touring artists, local venues, and growing businesses to create visually compelling content that drives engagement and builds emotional connection.

With a background spanning concert media, commercial video production, wedding storytelling, and social media strategy, I combine cinematic visuals with strategic branding to help clients stand out. Whether I’m capturing a live performance, shaping a brand’s visual identity, or directing narrative projects, my focus remains the same: authenticity, impact, and storytelling that resonates.

From running my own production company to collaborating with entertainment organizations and local businesses, I bring professional expertise, creative direction, and a passion for meaningful visuals to every project.

If you want to hear my story, click here.